Group Ordering on Uber Eats
Design lead | Live
Upgrading the legacy group order experience, adding new capabilities and improving internal documentation for the experience.
Web + mobile
Who are we designing for?
Jenna
Group order creator
Vivek
Group order participant
Core changes
Group Order SOT
Doing a quality audit and creating a Figma source of truth for the 240 different permutations of group ordering.
See the GO cart component I created for anyone to use in Figma
Creation Experience
Reflecting the new Uber design system and better scaling for new capabilities
New
Old
Participant Bill Split Experience
For bill split orders, we found that participants were dropping off the ordering flow without paying 4x more. One of the key changes we made was more clearly guiding participants to pay for their items and complete their order.
New
Old
Add recurring capability
Enabling creators to easily set up recurring group orders
Invitation Experience
Designing a new share sheet to better organize share options and easily invite previous people & groups
New
Old
Next steps
Parity with Non-GO Carts
When GO was first built, the experience was forked from the non-GO experience. This meant that when there were platform-wide changes to Uber Eats, they didn’t carry over into the GO experience. This created a lot of tech debt and led to a lack of parity between the GO and non-GO UX. In order to reduce further tech debt and give users a consistent UX, it’s important we migrate the group order experience with the new Uber Eats experience.
GO Capability Awareness
During UXR, we learned that many users really wanted to be able to split the bill with their group… only to learn that feature had already existed for years! For next iterations, we wanted to focus on increasing discovery and awareness for different GO capabilities.